The Upside of Irrationality

Just finished reading The Upside of Irrationality by Dan Ariely (highly recommended, just like Predictably Irrational). One take-away from this book: if you thought making decisions while under the influence of strong emotions was a bad idea, now there is hard data to back that up. It's worse than you thought, because those decisions affect your future decision-making patterns.

Side note: this book was a pleasure to read on the iPad.

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