42% of US Internet Users Have a Facebook Account. For Twitter, It’s 16%

This weekend I ran a poll using Google Consumer Surveys. Google assures me that the respondents represent the “US Internet population.” Here are two questions I asked:

  • Do you you have a Facebook Account?
  • Do you have a Twitter Account?

These are the results for the first question:

Full results and insights for the Facebook question

And for the second:

Full results for the Twitter question

Some interesting insights:

– For Facebook, women said yes more than men (48% and 37%, respectively). That’s a significant difference, even taking into account the margin of error. Is Facebook really that much more popular among women?

– The 35-44 age group had the most positive responses (48%). The 18-24 group only had 27%. Is Facebook losing popularity among the college-age population? Are they moving on to something else?

Overall, I was quite impressed with Google’s survey tool. What kinds of questions would you ask?

 Hacker News discussion of this post.

6 thoughts on “42% of US Internet Users Have a Facebook Account. For Twitter, It’s 16%

  1. I think even more interesting would be “Do you USE your Facebook/Twitter account?”, or some variants thereof.

    I have a FB account that I haven’t logged in to in at least a month, for example, and I have a Twitter account that I’ve never once posted to. To simply report that I have such accounts seems to overestimate my involvement with them.

    • The problem is that very few people would answer that question, and it would have to be worded very carefully. The survey tool (as far as I know) doesn’t give you a way to ask a conditional question. I would only want to ask questions about usage to people who say they have an account. In the case of Twitter, it’s a small minority.

      • I just found out that it’s possible to ask Screener questions that qualify people for the next one. I’ll try it the next time.

    • Yes, unfortunately the tool doesn’t let you ask conditional questions. If you ask questions that would be answered “no” by most people, the results lose statistical significance.

  2. I used it a couple weeks ago (guessing you got the coupon too!) I was curious about promotion formulas for small businesses, and whether people respond more to a dollar off promotion, free food or percentage.. also if they’d prefer to print the promotion or if they’d be more likely to say the code to their server.

    I asked the following questions to 2,642 people:

    Are you a Twitter user and if so, do you tweet once a day? (this was the qualifier question):

    10.4%- yes
    89.6% – no

    If a chef/restaurant tweeted an offer, which one would you be more likely to actually go to the restaurant and redeem?

    Re-tweet for a $5 coupon! – 32.3%
    Save 10% when you mention this tweet! – 23.0%
    Tweet back for a printable 10% off coupon! – 18.1%
    Get a free app when you mention this tweet! – 17.1%
    Text XXX to 777 & get a free app tonight! – 9.5%

    So basically, the lowest effort for a solid dollar-off coupon appealed best. I was assuming that mobile and verbal coupons were awkward, and that seems to be true!

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